Terms of Use

Last updated: April 13, 2026

1. Acceptance of Terms

By accessing or using the Gaze platform ("the Service"), you agree to be bound by these Terms of Use and our Privacy Policy. If you do not agree to these terms, do not use the Service.

These Terms apply to all users of the Service, including event organizers who create and manage events, and event guests who interact with capture experiences, view galleries, or receive photos.

2. Description of Service

Gaze provides a digital photobooth platform that enables event organizers to set up photo and video capture experiences for their guests. The Service includes:

  • Photo, video, GIF, and boomerang capture
  • Customizable overlays, filters, and branding
  • Gallery management and sharing
  • Live display walls
  • Kiosk mode for self-service capture stations
  • Photo delivery via QR code, AirDrop, and direct download
  • Event analytics and performance insights
  • Subscription-based plan management

3. Account Registration

  • You must provide accurate and complete information when creating an account.
  • You are responsible for maintaining the security of your account credentials, including passwords and any authentication methods (email, magic link, or Google sign-in).
  • You must be at least 18 years old to create an account.
  • If you are accepting these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity to these Terms. If you do not have such authority, you must not accept these Terms or use the Service on behalf of that entity.
  • You are responsible for all activity that occurs under your account.
  • You must notify us immediately at support@gaze.photo if you believe your account has been compromised.

4. Subscription Plans, Billing & Payments

4.1 Plans

Gaze offers subscription plans (including Free, Starter, and Pro tiers) with varying feature limits. Current plan details and pricing are available on our website and within the Service.

4.2 Payment Processing

All payments are processed through Stripe. By subscribing to a paid plan, you agree to Stripe's terms of service. We do not store your full payment card details — they are handled directly by Stripe.

4.3 Auto-Renewal

Paid subscriptions automatically renew at the end of each billing period (monthly or annual) unless you cancel before the renewal date. You can cancel your subscription at any time through your account settings.

4.4 Price Changes

We may change subscription prices with at least 30 days' advance notice. Price changes will take effect at the start of your next billing cycle after the notice period. Continued use of a paid plan after a price change constitutes acceptance of the new price.

4.5 Refunds

All subscription fees are non-refundable, except where prohibited by applicable consumer protection law (including, where applicable, the EU Consumer Rights Directive and similar regulations) or as otherwise provided in Sections 16.2 and 18 of these Terms. No refunds or credits will be issued for partial billing periods, downgrades, or unused time on your subscription, except as required by law or as expressly stated in these Terms.

4.6 Communications

By creating an account, you agree to receive occasional product updates about new features and improvements. You can unsubscribe from these communications at any time through your account settings or via the unsubscribe link provided in each email. Transactional emails (account verification, password resets, security alerts) are not affected by this preference.

5. Acceptable Use

You agree not to:

  • Upload content that is illegal, harmful, threatening, abusive, defamatory, obscene, or violates the rights of others (including intellectual property rights)
  • Capture or distribute photos of individuals without their knowledge or consent
  • Use the Service to capture images of minors without obtaining verifiable parental or guardian consent as required by applicable law
  • Attempt to gain unauthorized access to the Service, other users' accounts, or our systems and infrastructure
  • Use the Service to distribute spam, malware, phishing, or other malicious content
  • Interfere with or disrupt the Service or servers/networks connected to the Service
  • Reverse engineer, decompile, or attempt to extract the source code of the Service
  • Use automated tools (bots, scrapers) to access the Service without our written permission
  • Resell or redistribute the Service without authorization
  • Use photos, videos, or media captured through the Service for biometric identification, facial recognition, or facial analysis purposes without complying with all applicable biometric privacy laws (including Illinois BIPA, Texas CUBI, and similar statutes)
  • Use the Service in any way that violates applicable local, state, national, or international law

We reserve the right to suspend or terminate accounts that violate these terms without prior notice.

6. Content Ownership & Licenses

6.1 Your Content

You retain full ownership of all photos, videos, and media captured through the Service ("Your Content"). We claim no intellectual property rights over Your Content.

6.2 License Grant to Gaze

By using the Service, you grant us a limited, non-exclusive, royalty-free, worldwide license to store, process, display, and deliver Your Content solely as necessary to provide the Service's functionality (e.g., displaying photos in galleries, generating thumbnails, delivering photos via QR code or AirDrop). This license terminates when you delete Your Content or your account.

6.3 Guest Content & Organizer Responsibility

Event organizers are responsible for:

  • Informing guests that photos and videos are being captured at the event
  • Obtaining any necessary consent from guests before capturing their likeness
  • Obtaining verifiable parental or guardian consent before capturing photos of children under 13 years of age, in compliance with COPPA and applicable child privacy laws
  • Ensuring that event content complies with applicable laws and these Terms
  • Configuring appropriate privacy and gallery settings for their events
  • Posting visible signage at events where photos may be displayed on live walls or shared publicly
  • Complying with all applicable biometric privacy laws (including Illinois BIPA, Texas CUBI, and similar statutes) when operating events in jurisdictions with such laws

Gaze is not responsible for content captured by or shared between event organizers and their guests. Organizers agree to indemnify Gaze for any claims arising from guests at their events, including privacy complaints, biometric privacy claims, and consent disputes.

6.4 Feedback

If you voluntarily provide non-confidential suggestions, ideas, or feedback about the Service, we may use them without restriction or obligation to you.

7. Data Processing & Privacy

Our collection and use of personal information is governed by our Privacy Policy, which is incorporated into these Terms by reference.

With respect to event guest data:

  • Event organizers act as data controllers — they determine the purposes and means of processing guest data at their events
  • Gaze acts as a data processor — we process guest data on behalf of the event organizer to provide the Service

Event organizers are responsible for ensuring they have a lawful basis for capturing and processing guest data at their events.

7.1 Data Processing Agreement

For event organizers who require a Data Processing Agreement (DPA) under the General Data Protection Regulation (GDPR) or other applicable data protection laws, Gaze offers a DPA that governs our processing of personal data on your behalf. The DPA includes provisions for sub-processor management, audit rights, breach notification, and data deletion obligations. Our DPA is available at gaze.photo/dpa and is automatically incorporated when you create an event.

7.2 Analytics

We use Microsoft Clarity on our marketing and organizer dashboard pages to understand how users interact with the Service through anonymized session recordings, click heatmaps, and scroll depth analysis. Clarity does not record keystrokes in sensitive fields. Clarity is not loaded on guest-facing pages (galleries, photo downloads, capture experiences, live walls, or kiosk). By creating an account, you consent to this data collection. You may opt out of Clarity analytics through your account settings or by using your browser's cookie controls. For more information, see our Privacy Policy and Microsoft Clarity's Terms of Service.

7.3 Biometric Data

Gaze does not perform facial recognition, facial analysis, or biometric identification on photos or videos captured through the Service. We do not extract, store, or process biometric identifiers or biometric information as defined under any applicable biometric privacy law. Photos and videos are stored and delivered as standard media files only.

8. Children's Privacy

The Service is not directed at children under 13 years of age. Gaze does not knowingly collect personal information from children under 13. However, we recognize that events may include minor attendees.

Event organizers are solely responsible for:

  • Determining whether minors under 13 may be present at their events
  • Obtaining verifiable parental or guardian consent before capturing photos of children under 13
  • Complying with the Children's Online Privacy Protection Act (COPPA) and any other applicable child privacy laws

If we learn that personal information has been collected from a child under 13 without verifiable parental consent, we will take steps to delete that information promptly. Parents or guardians may contact us at support@gaze.photo to request deletion of a child's data.

9. Service Availability & Modifications

  • We strive to maintain high availability but do not guarantee uninterrupted, error-free access to the Service.
  • We may perform scheduled maintenance, and will provide advance notice when reasonably possible.
  • We reserve the right to modify, suspend, or discontinue any feature of the Service at any time with reasonable notice.
  • We are not liable for any loss or damage resulting from Service downtime or modifications.

10. Intellectual Property

The Service, including its design, code, logos, documentation, and all associated intellectual property, is owned by Gaze and protected by applicable copyright, trademark, and other intellectual property laws. These Terms do not grant you any right to use our trademarks, logos, or branding without prior written consent.

11. DMCA & Copyright Complaints

We respect intellectual property rights. If you believe content on the Service infringes your copyright, please send a notice to our designated DMCA agent:

Your takedown notice should include:

  1. Identification of the copyrighted work you claim is infringed
  2. Identification of the infringing material and its location on the Service
  3. Your contact information (name, address, email, phone)
  4. A statement that you have a good-faith belief the use is not authorized
  5. A statement under penalty of perjury that the information in your notice is accurate and that you are the copyright owner or authorized to act on their behalf
  6. Your physical or electronic signature

Counter-Notification

If you believe your content was removed in error, you may submit a counter-notification to support@gaze.photo that includes:

  1. Identification of the material that was removed and its location before removal
  2. A statement under penalty of perjury that you have a good-faith belief the material was removed by mistake or misidentification
  3. Your name, address, and phone number
  4. A statement that you consent to the jurisdiction of the federal courts in New York and will accept service of process from the person who submitted the takedown notice
  5. Your physical or electronic signature

Upon receiving a valid counter-notification, we will forward it to the original complainant. If the complainant does not file a court action within 10 business days, we will restore the removed content.

12. Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. TO THE FULLEST EXTENT PERMITTED BY LAW, GAZE DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THE SERVICE IS FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.

13. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

  • GAZE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING FROM YOUR USE OF OR INABILITY TO USE THE SERVICE.
  • OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS RELATED TO THE SERVICE SHALL NOT EXCEED THE AMOUNT YOU PAID TO GAZE IN THE 12 MONTHS PRECEDING THE CLAIM, OR $100, WHICHEVER IS GREATER.

SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IN SUCH JURISDICTIONS, OUR LIABILITY IS LIMITED TO THE GREATEST EXTENT PERMITTED BY LAW.

14. Indemnification

You agree to indemnify, defend, and hold harmless Gaze and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorney's fees) arising out of or in any way connected with:

  • Your use of the Service
  • Your violation of these Terms
  • Your violation of any third-party rights, including intellectual property, privacy, or biometric privacy rights
  • Content you upload, capture, or share through the Service
  • If you are an event organizer: any claims by event guests related to the capture, display, or distribution of their photos, videos, or personal information at your events

15. Dispute Resolution & Arbitration

15.1 Informal Resolution First

Before filing a formal dispute, you agree to contact us at support@gaze.photo and attempt to resolve the dispute informally for at least 30 days.

15.2 Binding Arbitration

If we cannot resolve the dispute informally, you and Gaze agree to resolve any claims through final and binding arbitration, rather than in court, except as set forth below.

  • Arbitration will be conducted by the American Arbitration Association (AAA) under its Consumer Arbitration Rules
  • For claims under $10,000, Gaze will pay all AAA filing and arbitration fees. For claims of $10,000 or more, fees will be allocated in accordance with the AAA Consumer Arbitration Rules
  • Arbitration may be conducted by phone, video, or in person at a mutually agreed location
  • The arbitrator's decision will be final and binding and may be entered as a judgment in any court of competent jurisdiction

15.3 Right to Opt Out

You may opt out of this arbitration agreement by sending written notice to support@gaze.photo within 30 days of creating your account. Your notice must include your name, account email address, and a clear statement that you wish to opt out of arbitration. If you opt out, you and Gaze retain the right to resolve disputes in court. Opting out of arbitration does not affect any other provision of these Terms.

15.4 Class Action Waiver

YOU AND GAZE AGREE THAT EACH PARTY MAY ONLY BRING CLAIMS AGAINST THE OTHER IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING. The arbitrator may not consolidate more than one person's claims and may not preside over any form of representative or class proceeding.

15.5 Exceptions

The following disputes are not subject to arbitration:

  • Claims that may be brought in small claims court
  • Disputes related to intellectual property (patents, copyrights, trademarks, trade secrets)
  • Requests for injunctive or equitable relief to prevent imminent harm

15.6 Governing Law

These Terms are governed by applicable federal law and the laws of the State of New York, without regard to conflict-of-law principles. Any litigation permitted under these Terms shall be brought exclusively in the state or federal courts located in New York.

16. Termination

16.1 By You

You may delete your account at any time through your account settings. Upon account deletion:

  • Your profile and account information will be permanently deleted from active systems
  • Your events and associated data will be permanently deleted in accordance with our Privacy Policy
  • Active subscriptions will be canceled at the end of the current billing period

16.2 By Gaze

We may suspend or terminate your account if you violate these Terms, engage in fraudulent or illegal activity, or for any other reason with 30 days' advance notice. If we terminate your account for convenience (not for cause), you will receive a pro-rata refund of any prepaid subscription fees covering the period after termination. We may terminate or suspend access immediately, without prior notice, for:

  • Serious violations of these Terms
  • Activity that threatens the security or integrity of the Service
  • Legal or regulatory requirements

We may also terminate inactive accounts. If your account has no login activity for 12 consecutive months, we will notify you by email. If there is no response within 30 days, we will permanently delete your account and all associated data in accordance with our Privacy Policy.

16.3 Data After Termination

When you delete your account, your data — including your profile, events, media, and settings — is deleted from active systems immediately. Database backups containing your data are cycled out within 7 days. Payment records processed by Stripe are retained by Stripe in accordance with applicable tax and financial regulations. We recommend exporting your data before deletion using the data export feature in your account settings or by contacting support@gaze.photo.

16.4 Survival

The following sections survive termination of these Terms: Section 6.3 (Guest Content & Organizer Responsibility), Section 6.4 (Feedback), Section 7.3 (Biometric Data), Section 12 (Disclaimer of Warranties), Section 13 (Limitation of Liability), Section 14 (Indemnification), Section 15 (Dispute Resolution & Arbitration), Section 16.3 (Data After Termination), Section 16.4 (Survival), and Section 17 (General Provisions). For clarity, the license granted in Section 6.2 terminates when you delete Your Content or your account, as stated in that section.

17. General Provisions

  • Entire Agreement: These Terms, together with our Privacy Policy and any applicable Data Processing Agreement, constitute the entire agreement between you and Gaze regarding the Service.
  • Severability: If any provision of these Terms is found to be unenforceable, the remaining provisions will remain in full effect.
  • Waiver: Our failure to enforce any provision of these Terms does not constitute a waiver of that provision.
  • Assignment: You may not assign or transfer your rights under these Terms without our consent. We may assign our rights and obligations in connection with a merger, acquisition, reorganization, or sale of substantially all of our assets without restriction.
  • Force Majeure: We are not liable for delays or failures caused by circumstances beyond our reasonable control, including but not limited to natural disasters, pandemics, infrastructure provider outages, government actions, acts of terrorism, labor disputes, or power failures.
  • Notices: We may send notices to you via the email associated with your account. You may send notices to us at support@gaze.photo.

18. Changes to These Terms

We may update these Terms from time to time. When we make material changes:

  • We will update the "Last updated" date at the top of this page
  • For significant changes, we will notify you by email or through a prominent notice on the Service at least 30 days before the changes take effect

Your continued use of the Service after changes are posted constitutes acceptance of the updated Terms. If you do not agree to the updated Terms, you may stop using the Service and delete your account. If you are a paid subscriber who rejects material changes, you may terminate your subscription and receive a pro-rata refund of any prepaid fees covering the period after termination by contacting support@gaze.photo within the 30-day notice period.

19. Contact Us

If you have questions about these Terms, please contact us: